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Marc Foglino

Drive Top-line Growth by focusing on network-based business models, lean startup principles and a data-driven culture

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10 painful mistakes to avoid for a successful new product launch

May 26, 2017 Marc Foglino 6 Comments

10 painful mistakes to avoid for a successful new product launch

  According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched, and 95% of them fail. One of the hardest things is to build great products your customers truly desire. It feels a bit like you need to read their mind to know what they want. How do […]

Filed Under: Product launch Tagged With: Product launch mistakes

25 tips for an exceptionally successful new product launch

May 7, 2017 Marc Foglino 7 Comments

    You might remember the headlines story around the Samsung Galaxy Note 7 which kept exploding. The main reasons were design and manufacturing errors which led to this disaster. Credit Suisse analysts estimated that Samsung would lose at least US$17 billion in revenue from the production and recall of the Galaxy Note 7. Building great products […]

Filed Under: Product launch Tagged With: new product launch, Product launch plan

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