According to Harvard Business School professor Clayton Christensen, each year more than 30,000 new consumer products are launched, and 95% of them fail. One of the hardest things is to build great products your customers truly desire. It feels a bit like you need to read their mind to know what they want. How do […]
25 tips for an exceptionally successful new product launch
You might remember the headlines story around the Samsung Galaxy Note 7 which kept exploding. The main reasons were design and manufacturing errors which led to this disaster. Credit Suisse analysts estimated that Samsung would lose at least US$17 billion in revenue from the production and recall of the Galaxy Note 7. Building great products […]